Taking a new brand from 0 to hero with a 100%+ increase in email revenue - Based Supplements
Based Supplements is a forward-thinking DTC brand dedicated to redefining the supplement industry with clean, no-nonsense formulations. Founded by passionate health enthusiasts, Based Supplements quickly made a name for itself by focusing on transparency, quality, and integrity—cutting through the noise of the supplement market to offer products that deliver real results without unnecessary fillers or additives.From its inception, Based Supplements has been driven by a mission to provide honest, effective supplements that customers can trust. This commitment has helped them grow a loyal community of health-conscious consumers who value transparency and efficacy in their wellness routines.
100%
increase in email revenue
3’xd
their sign-up rate from 5% to 15%
~30%
overall attributed revenue in the first six months
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Before working with us, Based had done 0 work on email, campaigns, or flows. We knew how important recurring purchases would be for this brand, and we knew how important continuously creating awareness on the quality of the supplement ingredients would be.
1. Revamp flows with an emphasis on education, social proof, and push to subscriptions, bulk discounts, and recurring purchases.
2. Educate and entertain on campaigns. While creating consistent recurring purchaser revenue
Our supplements playbook is very dialed at this point. After working with a dozen+ brands in this niche, we understand what’s most important in the retention strategy.
1. Indoctrinate and nail the first purchase with infotainment-focused flows
2. Bottom of funnel flows for 2nd purchase + subscriptions in the first 45 days of purchase
3. Shoutout subscriptions, bulk discounts, and education in campaigns
Our flows focused on enriching the customer with the background of the brand’s superior sourcing and the untold benefits of shilajit, their hero product. We accomplished this by referencing scientific case studies, revolving the brand tone and voice around the concept of power and vitality while simultaneously educating consumers on the multitude of benefits, and using striking visuals to display the power of the brand. Shouting out social proof, benefits of subscriptions, and bulk discounts throughout the flow sets accomplished our goal of over-doubling Based’s flow revenue.
Recreating the pop-up with the REV SCALE strategy of gamification, solid offer, and beautiful UI/UX resulted in tripling of the opt-in rate from 5 to 15%
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Campaigns are the lifeblood of any supplement brand, and Based was particularly special. Their customers were raving fans, and the campaigns needed to direct that energy appropriately. We went deep, continuously educating consumers with scientific case studies, breakdowns of individual benefits, shouting out social proof, calling out subscriptions, and encouraging bulk orders. The result? An increase in average revenue per campaign from $500 to $2.5k, an active subscription count in the 1000’s, and a reliable channel for launching products and sales.
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Supplement brands are our bread and butter, and with Based, it was no different as we had done with any other supplement company. Pushing consumers to the right offers, hammering them to get on subscription, deep education on a quality product, and beautiful designs to gain trust and convert at scale.