Van Man - Cultivating a brand’s voice as they scaled from $30k/m to $1m+/month

Van Man was Rev Scale’s first client years ago and is still a client today. Van Man is a unique DTC brand that is redefining the personal care industry with a focus on natural, non-toxic, and ethically sourced ingredients. Founded by a passionate team committed to health and wellness, VanMan quickly made a name for itself by offering products that prioritize purity and effectiveness without compromising on quality.

The purpose of this case study is to show that we have range. Although we have better systems to push out campaigns, flows, and optimizations at scale better than anyone, with the technical prowess to boot, going so far as creating our own reporting tool (www.revscalereporting.com), we also understand the concepts of brand marketing and the intimate relationship between the consumer and brand.

It’s more than just sending emails. It’s injecting heart, passion, and true propagandistic indoctrination into the consumers. We want consumers to fall in love with our brands, not just buy because it’s a good offer. Doing extremely deep research to understand the buyer's psychology, demographics, reason for buying, trends, and ingredients while being on-brand and knowing when to go “off the rails” is key to understanding brand marketing and copywriting.

How did Van Man measure our results? It wasn’t numbers, even though we achieved 20% performance for them and continue to do this day. It was how many people replied to the emails saying they loved it, how many people shouted out the copywriter for Van Man’s emails on Twitter, and how much joy people got reading the weekly emails.

Sometimes, an email agency isn’t supposed to be the analytical retention marketer. Sometimes, they're a voice for the brand, a guiding light in the chaos of personal health and wellness that seeks to disarm consumers with humor while educating them about holistic methods. We became a vessel for Van Man’s call to arms that sought to persuade consumers of a “better way” to consume healthy products. Want a taste of our copy? Just look here for an email the founder loved so much that he made it a core part of their brand’s marching cry.

We’re more than just email marketers. We help build brands; we help build UNIVERSES for clients. For any type of niche or industry, our intimate approach to email will help you cultivate the back-end approach necessary for success in DTC today.