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In-depth retention strategy breakdowns from some of our most complex brands.

Plufl

Building personalized customer journeys for a high-ticket brand

Plufl is an innovative DTC brand reimagining comfort with its unique, human-sized dog beds designed for ultimate relaxation. Co-founders Noah Silverman and Yuki Kinoshita turned their idea into a viral sensation, successfully launching on Kickstarter, where they exceeded their initial goal by raising over $290,000.

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Based Supplements

Taking a new brand from 0 to hero with a 100%+ increase in email revenue

Based Supplements is a forward-thinking DTC brand dedicated to redefining the supplement industry with clean, no-nonsense formulations. Founded by passionate health enthusiasts, Based Supplements quickly made a name for itself by...

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Life Pro

A focused, tech-enabled approach to retention for a $1m/month brand

Brands operating at scale need to have their retention dialed into a specific degree. When every dollar is hard-fought, CAC reductions on flows can be low-hanging fruit in the beginning. This was the case with Life Pro, an innovative DTC fitness brand that empowers individuals to take control of their health and wellness through...

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 Van Man

Cultivating a brand’s voice as they scaled from $30k/m to $1m+/month

Van Man was Rev Scale’s first client years ago and is still a client today. Van Man is a unique DTC brand that is redefining the personal care industry with a focus on natural, non-toxic, and ethically sourced ingredients. Founded by a passionate team committed to health and wellness, VanMan quickly made a name for itself by offering products that prioritize...

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Tabs

From viral launch to acquisition - creating an attractive retention strategy attractive for acquisition

Tabs is a sexual wellness brand selling aphrodisiac chocolates with a proprietary blend of herbs that has repeatedly gone viral on TikTok. They sought to break down the taboos in a society where it felt “weird” to talk about sex, and wanted to create a retention strategy that educated users about our product, broke down the barriers with some light-hearted...

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